Postion vs. Substack vs. Ghost: The Ultimate Creator Platform Comparison (2025)
Choosing a creator platform often feels like an impossible choice: the restrictive simplicity of Substack, or the technical complexity of Ghost?
You're forced to compromise between ease of use and powerful features. But what if you didn't have to?
Postion is built to end this compromise. We offer the power and ownership of Ghost with the ease-of-use of Substack, creating the ultimate platform for serious creators who are ready to grow.
Quick Comparison: Postion vs. Substack vs. Ghost
To see why this choice is so critical, here’s a detailed breakdown of how the three platforms stack up on key decision factors:
| Key Decision Factor | Postion 🚀 (The Smart Choice) | Substack 📰 (The Walled Garden) | Ghost 👻 (The DIY Project) |
|---|---|---|---|
| Primary Focus | All-in-One Creator Business | Simple Newsletters & Posts | Powerful Blog & Memberships |
| Content Ownership | You Do. 100%. Guaranteed. | You're a tenant, subject to their rules. | You do (if you manage it). |
| Platform Fees | Lowest Fees (5%) | Highest Fees (10%+) | 0% + unpredictable hosting costs. |
| SEO Performance | Excellent (Built for SEO) | Poor in practice | Excellent (Requires expertise) |
| Website Customization | Easy, No-Code Visual Editor | Extremely limited. | Requires coding knowledge (Handlebars). |
| Ease of Use | Incredibly Easy, Zero Config | Very Easy | Requires technical skills. |
| Growth Tools | Integrated Ecosystem | Very limited (Relies on network effects). | Relies on third-party integrations. |
| Monetization | Memberships, Digital Products, Ads | Primarily Memberships. | Memberships, Ads. |
Why Creators Are Leaving Substack for Postion
Substack is a great starting point, but serious creators quickly hit a wall. Here’s why they make the switch:
1. The Punishing Fee Problem
Substack's 10% cut is a punishing tax on success. Imagine your readers pay you $50,000 a year—Substack takes a $5,000 cut for simply hosting your content.
- At 100 subscribers ($5/mo), you pay Substack $600/year.
- At 1,000 subscribers, you pay Substack $6,000/year.
Postion's fee is just 5%, instantly putting more of your hard-earned money back in your pocket.
2. The SEO Black Hole
This is Substack's most critical flaw. While it has some SEO features on paper, publications struggle to rank in search engines. As tech writer Casey Newton famously said, "the only way a Substack grows is through tweets. I am like 85% serious when I say this."
Your content becomes trapped in a newsletter-first ecosystem, failing to build long-term, searchable value. Postion is built SEO-first, so your work keeps attracting new readers for years.
3. The "One-Look, One-Trick" Limit
On Substack, your brand is secondary. Customization is so limited that nearly all publications look identical, making it impossible to stand out. Furthermore, you're stuck in a rigid newsletter format. If you want to build a structured course, a knowledge base, or sell a digital product, you can't.
With Postion, you can build a blog, a knowledge base, sell courses, and grow a community—all under one roof, with a look that is truly your own.
What a former Substack user says: "I switched to Postion and my organic traffic tripled in two months. I finally feel like I'm building a real brand, not just renting space on someone else's platform." - Jane Doe, Creator
Postion or Ghost? All of the Power, None of the Pain
Ghost is a phenomenal piece of software, respected for its power, 0% fees, and incredible SEO. But that power comes with a steep price: technical complexity.
- Technical Overhead: To truly leverage Ghost, you either pay for their expensive Pro hosting or become your own system administrator. Self-hosting means you are responsible for server setup, security updates, backups, and troubleshooting.
- Customization Requires Code: Want to change your theme's layout? You'll need to learn and edit Handlebars code. This is a major hurdle for non-developers.
Postion gives you 100% of Ghost's power with 0% of the technical overhead.
- You get full ownership and a free custom domain.
- You get powerful SEO and beautiful, customizable themes.
- But we handle all the infrastructure for you. No servers to manage, no code to write. You can focus entirely on what you do best: creating.
The Final Verdict: Who Should Choose Postion?
The choice is clear. Stop compromising.
- You should choose Postion if you're a Substack user ready for lower fees, powerful SEO, true ownership, and the freedom to build more than just a newsletter.
- You should choose Postion if you're a potential Ghost user who wants its power and professionalism but wants to avoid the hassle of servers and the complexity of coding.
- You should choose Postion if you're a new creator who wants to build on a future-proof platform designed for growth from day one.
Ready to stop compromising and start building your future-proof creator business?