Advanced Analytics & Insights
Dive deep into your data with Postion's analytics suite. Understand your audience, track revenue, measure content performance, and make data-driven decisions.
Analytics Overview
Data is power. Postion provides comprehensive analytics to help you understand your audience, optimize your content, and grow your revenue.
Access Analytics: Go to your Site Dashboard → Analytics to view your full analytics suite.
Dashboard Overview
Your analytics dashboard is divided into key sections:
👁️ Traffic
Page views, visitors, and engagement
📝 Content
Post performance and top content
💰 Revenue
Earnings, MRR, and transactions
👥 Audience
Subscribers, growth, and demographics
Traffic Analytics
Understand how people find and interact with your content.
Key Metrics
| Metric | Description | Good Benchmark |
|---|---|---|
| Page Views | Total pages loaded | Varies by niche |
| Unique Visitors | Individual people | 60-70% of page views |
| Bounce Rate | Left after one page | Below 60% |
| Avg. Time on Page | Reading engagement | 2+ minutes |
| Pages per Session | Content exploration | 1.5+ pages |
Time Range Analysis
View your traffic data across different periods:
- Today / Yesterday: Real-time monitoring
- Last 7 Days: Weekly trends
- Last 30 Days: Monthly overview
- Last 90 Days / Year: Seasonal patterns
- Custom Range: Specific date analysis
Traffic Sources
Understand where your visitors come from:
pie title Traffic Sources Example
"Organic Search" : 45
"Direct" : 25
"Social Media" : 20
"Email" : 8
"Referral" : 2| Source | Description |
|---|---|
| Organic Search | Google, Bing, etc. |
| Direct | Typed URL or bookmarks |
| Social | Twitter, LinkedIn, Facebook |
| Newsletter clicks | |
| Referral | Links from other sites |
Content Performance
Identify your best content and learn what resonates with your audience.
Top Posts
View your highest-performing content by:
- Views: Most read posts
- Engagement: Time on page, scroll depth
- Conversions: Posts that drive subscriptions
- Revenue: Highest earning paid content
Post Analytics Detail
Click any post to see detailed metrics:
📊 Views Over Time
Daily view trend since publication
⏱️ Read Time
Actual reading time vs. estimated
🔗 Traffic Sources
Where this post's readers came from
Content Insights
Actionable Insight: Posts with higher average read times tend to drive more subscriptions. Focus on creating in-depth, valuable content rather than short posts.
Revenue Analytics
Track your earnings and understand your business health.
Key Revenue Metrics
| Metric | Description | Why It Matters |
|---|---|---|
| Gross Revenue | Total earnings before fees | Overall business size |
| Net Revenue | After platform & Stripe fees | Actual take-home |
| MRR | Monthly Recurring Revenue | Predictable income |
| ARR | Annual Recurring Revenue | Long-term projection |
| ARPU | Avg. Revenue Per User | Value per subscriber |
Revenue Breakdown
Analyze revenue by source:
pie title Revenue Distribution
"Subscriptions" : 75
"One-time Purchases" : 15
"Tips" : 10Subscription Analytics
📈 Growth Metrics
- • New subscriptions this month
- • Month-over-month growth rate
- • Trial conversion rate
📉 Churn Metrics
- • Monthly churn rate
- • Cancellation reasons
- • At-risk subscribers
Churn Analysis
Understand why subscribers leave:
| Reason | What to Do |
|---|---|
| Too Expensive | Consider tier structure or annual discount |
| Not Enough Value | Increase content frequency or depth |
| No Longer Interested | Normal attrition, focus on acquisition |
| Billing Issues | Often recoverable with retry or outreach |
Audience Analytics
Know your subscribers and understand their behavior.
Subscriber Growth
Track your list growth over time:
- Net Growth: New subscribers minus churned
- Gross Additions: Total new signups
- Churn: Lost subscribers
- Growth Rate: Percentage increase
Subscriber Segments
View distribution by:
- Plan Type: Free vs. paid tiers
- Tenure: How long they've been subscribed
- Engagement Level: Active vs. inactive
- Source: How they discovered you
Geographic Distribution
Understand where your audience lives:
| Region | Insight |
|---|---|
| Top Countries | Where most readers are located |
| Time Zones | Best times to publish/email |
| Language | Consider localization |
Timing Tip: If most of your audience is in the US, schedule emails for 9-10 AM Eastern time for best open rates.
Conversion Analytics
Track how visitors become subscribers.
Funnel Metrics
flowchart LR
A[Visitors] --> B[Email Signups]
B --> C[Free Subscribers]
C --> D[Paid Subscribers]
style A fill:#f9f9f9
style D fill:#4ade80| Stage | Benchmark Rate |
|---|---|
| Visitor → Free Subscriber | 2-5% |
| Free → Paid | 3-7% |
| Trial → Paid | 15-25% |
Conversion Tracking
Monitor key conversion points:
- Landing Page: Homepage conversion rate
- Post CTA: In-content signup performance
- Paywall: Subscription prompt effectiveness
- Checkout: Cart abandonment rate
Data Export
Export your data for deeper analysis or backup.
Available Exports
Posts Data: All content with metadata (CSV/JSON)
Subscriber List: Full list with signup dates and status (CSV)
Analytics Data: Traffic, engagement, and revenue metrics (CSV)
Transaction History: All payments and refunds (CSV)
How to Export
- Go to Site Dashboard → Export
- Select the data type you want
- Choose date range (if applicable)
- Click Download
Your data, your way. Export anytime, no restrictions. We believe in zero lock-in.
Using Data Effectively
Weekly Review Checklist
📊 Check Weekly
- □ Traffic trends (up or down?)
- □ Top performing posts
- □ Email open rates
- □ New subscriber count
💰 Check Monthly
- □ MRR growth
- □ Churn rate and reasons
- □ Conversion funnel
- □ Revenue by source
Data-Driven Decisions
| Insight | Action |
|---|---|
| High traffic, low conversions | Improve CTAs and signup prompts |
| High churn rate | Survey churned users, improve value |
| One post outperforming | Create similar content |
| Social traffic growing | Double down on that platform |
FAQ
How often does analytics data update?
Most metrics update in real-time. Revenue data may have a slight delay (up to 1 hour).
Why do my numbers differ from Google Analytics?
Different tracking methods and filtering. Postion filters bots more aggressively. Both are valid; use Postion for business metrics, GA for detailed traffic.
Can I connect Google Analytics?
Yes! Add your GA tracking ID in Site Settings → Analytics Integration.
Related Documentation
- Site Management: Full site dashboard guide
- Monetization Strategies: Improve your revenue
- CRM Getting Started: Deep dive into fan data