Email Marketing: Connect with Your Audience

Email is the most direct way to reach your audience. Postion's built-in Email Marketing tools allow you to send newsletters and updates without needing a third-party service like Mailchimp.

1. Accessing Email Campaigns

To manage your emails:

1. Go to Site Dashboard: Navigate to the specific site you want to manage.
2. Click Newsletter: In the sidebar, select "Newsletter" -> "Campaigns".

2. Creating a Campaign

1. New Campaign: Click the "New Campaign" button.
2. Editor: You will be taken to our email editor. You can write your content just like a blog post, using rich text, images, and links.
3. Subject Line: Choose a catchy subject line to increase open rates.
4. Preview: Always send a test email to yourself to check formatting on mobile and desktop.

3. Sending Options

• Send Now: Blast your email to all subscribers immediately.
• Schedule: Pick a future date and time for your email to go out.
• Segment (Coming Soon): We are working on features to let you send emails to specific groups (e.g., only paid subscribers).

4. Tracking Performance

After sending, you can view detailed analytics for each campaign:

• Open Rate: The percentage of recipients who opened your email.
• Click Rate: The percentage of recipients who clicked a link.
• Unsubscribes: The number of people who opted out.