Email Marketing: Connect with Your Audience

Email is the most direct way to reach your audience. Postion's built-in Email Marketing tools allow you to send newsletters and updates without needing a third-party service like Mailchimp.

1. Accessing Email Campaigns

To manage your emails:

1. Go to Site Dashboard: Navigate to the specific site you want to manage.
2. Click Newsletter: In the sidebar, select "Newsletter" -> "Campaigns".

2. Creating a Campaign

1. New Campaign: Click the "New Campaign" button.
2. Editor: You will be taken to our email editor. You can write your content just like a blog post, using rich text, images, and links.
3. Subject Line: Choose a catchy subject line to increase open rates.
4. Preview: Always send a test email to yourself to check formatting on mobile and desktop.

3. Sending Options

• Send Now: Blast your email to all subscribers immediately.
• Schedule: Pick a future date and time for your email to go out.
• Segment (Coming Soon): We are working on features to let you send emails to specific groups (e.g., only paid subscribers).

4. Tracking Performance

After sending, you can view detailed analytics for each campaign:

• Open Rate: The percentage of recipients who opened your email.
• Click Rate: The percentage of recipients who clicked a link.
• Unsubscribes: The number of people who opted out.

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5. Subscriber Management

Manage your email list effectively to maximize engagement.

Viewing Subscribers

1. Go to Site Dashboard → Newsletter → Subscribers
2. View all subscribers with:
   • Email address and name
   • Subscription date
   • Status (Active, Unsubscribed)
   • Source (Signup form, Import, etc.)

Subscriber Actions

Managing Unsubscribes

• Unsubscribed users are kept in your list (marked inactive)
• They won't receive future emails
• Respect opt-outs—this protects your sender reputation

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6. Domain Verification (Custom Sending Domain)

For better deliverability and professional branding, verify your own email domain.

Why Verify Your Domain?

Verification Process

1. Go to Site Settings → Email → Domain Verification
2. Enter your domain (e.g., yourdomain.com)
3. Add the provided DNS records to your domain registrar:
   • DKIM record: For email authentication
   • SPF record: Authorizes sending servers
   • DMARC record: Defines email policy
4. Click Verify — we'll check your DNS automatically
5. Once verified, select your custom domain as the sender

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7. Email Quotas & Limits

Email sending is subject to monthly quotas based on your plan.

Quota Tiers

Checking Your Usage

1. Go to Dashboard → Email Quota
2. View:
   • Emails sent this month
   • Remaining quota
   • Reset date

Need More Emails?

• Upgrade your plan for higher limits
• Purchase additional email credits
• Contact support for enterprise needs

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8. Detailed Send Statistics

Track every email's journey with comprehensive statistics.

Campaign Analytics

Individual Email Tracking

For each send, you can see:

• Exact delivery timestamp
• Open tracking (when available)
• Link click details
• Bounce reasons

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Best Practices