Advanced Analytics & Insights
Dive deep into your data with Postion's analytics suite. Understand your audience, track revenue, measure content performance, and make data-driven decisions.
Analytics Overview
Data is power. Postion provides comprehensive analytics to help you understand your audience, optimize your content, and grow your revenue.
Access Analytics: Go to your Site Dashboard โ Analytics to view your full analytics suite.
Dashboard Overview
Your analytics dashboard is divided into key sections:
๐๏ธ Traffic
Page views, visitors, and engagement
๐ Content
Post performance and top content
๐ฐ Revenue
Earnings, MRR, and transactions
๐ฅ Audience
Subscribers, growth, and demographics
Traffic Analytics
Understand how people find and interact with your content.
Key Metrics
| Metric | Description | Good Benchmark |
|---|---|---|
| Page Views | Total pages loaded | Varies by niche |
| Unique Visitors | Individual people | 60-70% of page views |
| Bounce Rate | Left after one page | Below 60% |
| Avg. Time on Page | Reading engagement | 2+ minutes |
| Pages per Session | Content exploration | 1.5+ pages |
Time Range Analysis
View your traffic data across different periods:
- Today / Yesterday: Real-time monitoring
- Last 7 Days: Weekly trends
- Last 30 Days: Monthly overview
- Last 90 Days / Year: Seasonal patterns
- Custom Range: Specific date analysis
Traffic Sources
Understand where your visitors come from:
pie title Traffic Sources Example
"Organic Search" : 45
"Direct" : 25
"Social Media" : 20
"Email" : 8
"Referral" : 2| Source | Description |
|---|---|
| Organic Search | Google, Bing, etc. |
| Direct | Typed URL or bookmarks |
| Social | Twitter, LinkedIn, Facebook |
| Newsletter clicks | |
| Referral | Links from other sites |
Content Performance
Identify your best content and learn what resonates with your audience.
Top Posts
View your highest-performing content by:
- Views: Most read posts
- Engagement: Time on page, scroll depth
- Conversions: Posts that drive subscriptions
- Revenue: Highest earning paid content
Post Analytics Detail
Click any post to see detailed metrics:
๐ Views Over Time
Daily view trend since publication
โฑ๏ธ Read Time
Actual reading time vs. estimated
๐ Traffic Sources
Where this post's readers came from
Content Insights
Actionable Insight: Posts with higher average read times tend to drive more subscriptions. Focus on creating in-depth, valuable content rather than short posts.
Revenue Analytics
Track your earnings and understand your business health.
Key Revenue Metrics
| Metric | Description | Why It Matters |
|---|---|---|
| Gross Revenue | Total earnings before fees | Overall business size |
| Net Revenue | After platform & Stripe fees | Actual take-home |
| MRR | Monthly Recurring Revenue | Predictable income |
| ARR | Annual Recurring Revenue | Long-term projection |
| ARPU | Avg. Revenue Per User | Value per subscriber |
Revenue Breakdown
Analyze revenue by source:
pie title Revenue Distribution
"Subscriptions" : 75
"One-time Purchases" : 15
"Tips" : 10Subscription Analytics
๐ Growth Metrics
- โข New subscriptions this month
- โข Month-over-month growth rate
- โข Trial conversion rate
๐ Churn Metrics
- โข Monthly churn rate
- โข Cancellation reasons
- โข At-risk subscribers
Churn Analysis
Understand why subscribers leave:
| Reason | What to Do |
|---|---|
| Too Expensive | Consider tier structure or annual discount |
| Not Enough Value | Increase content frequency or depth |
| No Longer Interested | Normal attrition, focus on acquisition |
| Billing Issues | Often recoverable with retry or outreach |
Audience Analytics
Know your subscribers and understand their behavior.
Subscriber Growth
Track your list growth over time:
- Net Growth: New subscribers minus churned
- Gross Additions: Total new signups
- Churn: Lost subscribers
- Growth Rate: Percentage increase
Subscriber Segments
View distribution by:
- Plan Type: Free vs. paid tiers
- Tenure: How long they've been subscribed
- Engagement Level: Active vs. inactive
- Source: How they discovered you
Geographic Distribution
Understand where your audience lives:
| Region | Insight |
|---|---|
| Top Countries | Where most readers are located |
| Time Zones | Best times to publish/email |
| Language | Consider localization |
Timing Tip: If most of your audience is in the US, schedule emails for 9-10 AM Eastern time for best open rates.
Conversion Analytics
Track how visitors become subscribers.
Funnel Metrics
flowchart LR
A[Visitors] --> B[Email Signups]
B --> C[Free Subscribers]
C --> D[Paid Subscribers]
style A fill:#f9f9f9
style D fill:#4ade80| Stage | Benchmark Rate |
|---|---|
| Visitor โ Free Subscriber | 2-5% |
| Free โ Paid | 3-7% |
| Trial โ Paid | 15-25% |
Conversion Tracking
Monitor key conversion points:
- Landing Page: Homepage conversion rate
- Post CTA: In-content signup performance
- Paywall: Subscription prompt effectiveness
- Checkout: Cart abandonment rate
Data Export
Export your data for deeper analysis or backup.
Available Exports
Posts Data: All content with metadata (CSV/JSON)
Subscriber List: Full list with signup dates and status (CSV)
Analytics Data: Traffic, engagement, and revenue metrics (CSV)
Transaction History: All payments and refunds (CSV)
How to Export
- Go to Site Dashboard โ Export
- Select the data type you want
- Choose date range (if applicable)
- Click Download
Your data, your way. Export anytime, no restrictions. We believe in zero lock-in.
Using Data Effectively
Weekly Review Checklist
๐ Check Weekly
- โก Traffic trends (up or down?)
- โก Top performing posts
- โก Email open rates
- โก New subscriber count
๐ฐ Check Monthly
- โก MRR growth
- โก Churn rate and reasons
- โก Conversion funnel
- โก Revenue by source
Data-Driven Decisions
| Insight | Action |
|---|---|
| High traffic, low conversions | Improve CTAs and signup prompts |
| High churn rate | Survey churned users, improve value |
| One post outperforming | Create similar content |
| Social traffic growing | Double down on that platform |
FAQ
How often does analytics data update?
Most metrics update in real-time. Revenue data may have a slight delay (up to 1 hour).
Why do my numbers differ from Google Analytics?
Different tracking methods and filtering. Postion filters bots more aggressively. Both are valid; use Postion for business metrics, GA for detailed traffic.
Can I connect Google Analytics?
Yes! Add your GA tracking ID in Site Settings โ Analytics Integration.
Related Documentation
- Site Management: Full site dashboard guide
- Monetization Strategies: Improve your revenue
- CRM Getting Started: Deep dive into fan data